Excerpt from an article by Aidan Taylor for Business of Home.
Interior, furniture, and textile designer Natasha Baradaran is marking her 10th anniversary in style with the grand opening of her inaugural showroom in the heart of the West Hollywood Design District. This 2,500-square-foot flagship space serves as a canvas for Baradaran’s unique vision, allowing her to showcase her work outside the confines of multiline showrooms. “I wanted to present my pieces through my lens for the first time,” she explains, highlighting the importance of a personal touch in a space that reflects her roots in Los Angeles.
The showroom, drenched in the brand’s signature rosewater blush, creates a tranquil environment where the designer’s furniture truly shines. “I want visitors to experience the space without being overwhelmed,” Baradaran shares. The layout is thoughtfully divided into two areas: a textile gallery showcasing over 250 textile SKUs and a furniture section featuring curated vignettes.
Among the highlights is Baradaran’s latest collection, Aura, which presents 14 distinct geometrical pieces in custom finishes. This new line is thoughtfully displayed alongside a selection of vintage French and Italian items, illustrating how seamlessly contemporary design can coexist with classic elegance. As Baradaran reflects on this moment, she views the showroom as a celebration of her journey from a modest six-piece capsule collection to a thriving brand.
“This space is a wonderful way to showcase my evolution and to connect with designers in our community,” she concludes, inviting all to explore her vision at 400 N. Robertson Ave., West Hollywood.
To read the full article, visit Business of Home.
