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THE LATEST FROM WEST HOLLYWOOD DESIGN DISTRICT
Mayer Rus, Mallery Roberts Morgan, and Roman Alonso
West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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Meet the DIEM 2016 Panelists

DIEM: TALKS DESIGN ‘Co-Everything’, curated by Mallery Roberts Morgan and Frances Anderton, produced by Darren Gold, takes place November 11 in the West Hollywood Design District.

Check out this year’s lineup of panelists, and click below to register now!

Register for DIEM 2016


Curators: Mallery Roberts Morgan and Frances Anderton

curators


 

Talk 1 – Communication: A Conversation with Eric Buterbaugh About Creative Branding

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 Eric Buterbaugh, Owner, Eric Buterbaugh Florals, @ericbuterbaugh

Eric Buterbaugh is a world-renowned floral and fragrance designer with two decades of experience in the business of flower design.  As President and Creative Director of EB Florals by Eric Buterbaugh, he has applied his artistry and expertise to create a collection of scents, exclusively focused on floral scents.


 

Talk 2 – Co-Working: The Pros And Cons Of Sharing A Work Space

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Zoe Latta, Designer, Eckhaus Latta

ECKHAUS LATTA is a bicoastal fashion label designed and executed by Mike Eckhaus and Zoe Latta. The two met while attending the Rhode Island School of Design, where they each earned a BFA; together in 2011, Mike and Zoe founded ECKHAUS LATTA. 
The Designers release collections bi­-annually during NYFW. In addition to their shows and presentations, Eckhaus Latta has also exhibited projects, videos and collections with the following institutions: the 55th Venice Biennale, Kraupa-­Tuskany Zeidler Gallery, Gavin Brown’s Enterprise, The New Museum,  The Museum of Art and Design, Galerie Isabella Bortolozzi, MOCA, MoMA PS1 and The Hammer Museum.

Ashley Sumner, Partner & COO, One Roof, @ashleyjsumner

Ashley Sumner has built her career on making meaningful connections and creating safe spaces and communities for people to grow and feel vulnerable in. She started her career in the matchmaking space, ultimately running her own brand and focusing on the ways in which people connect in small, intentional groups. Most recently she was the Director of Community Development at Wanderlust, and is now a partner in One Roof, a platform for female entrepreneurs.

Lauren Urband, Founder & President, THE CONSULTANCY PR, @theconsultancypr

Lauren Urband runs the Los Angeles-based strategic communications practice specializing in image development, brand positioning, creative consulting, partnerships/collaborations, marketing and social media. During her 15-year career, Lauren has worked with global brands and start-ups across luxury and mass-market categories, including home and design, fashion, hospitality, beauty, tech, publishing, consumer products and personalities.

Ava Bromberg, Maker City LA @ The Reef, @makercityla

Ava Bromberg builds creative habitats. Since 2010, she has spearheaded new real estate business development undertaken by Los Angeles based private equity firm Kanon Ventures, from the concept stage through leasing and marketing. Ava brings a unique approach to adding value to real estate, which is informed by a deep understanding of the creative economy, the importance of community building, and emerging cultural trends. Ava managed the redevelopment and leasing of Kanon’s Atwater Crossing, a 100,000 sf creative office complex in the Atwater Village neighborhood of Los Angeles. She also managed the transformation of the LA Mart building, an 860,000 square foot building in downtown Los Angeles into The Reef: A Creative Habitat.

 


Talk 3 – Co-munnity: Stories From The Frontlines of Social Media

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Michelle Plantan, Director of Social Media & Content Strategy, Clique Media, @obsessee + @plantan

Michelle Plantan is the executive director of strategy at Clique Media Group, where she focuses on uniting cross-functional teams to build creative, best-in-class content for WhoWhatWear.com, MyDomaine.com, Byrdie.com, and @Obsessee readers, wherever they may encounter the brands.  Prior to this role, she headed up CMG’s social media department and was a founding director for Obsessee, CMG’s social media–only resource for Gen-Z females.

Ben Medansky, Ceramicist, @benmedansky

Ben Medansky is an orchestrator of controlled chaos, a sculptor of hard edges in naturalistic worlds, a refiner of industrial aesthetics that retain rough and human qualities. Ben Medansky is a ceramicist.

4 Tweens

Musical-ly?

So yesterday. Facebook? What’s that? Instagram?

Sometimes. Snapchat? Duh! Want to know what’s hot in social media? Ask a tween. Three sassy 12 year-olds offer up a video-lecture on what’s now in

networking.


Talk 4 – Co-mmerce: Is LA Art An Industry, Yet? 

 talk-4

Aaron Axelrod, Artist, @theaxelrod

Influenced heavily by children’s’ fairy tales, psychedelia, and the occult; Axelrod is known for his unique use of the spectacle & aesthetic choices; inspired by Dr. Seuss, Walt Disney, donuts, and astrophysics. A practitioner of vast disciplines, Axelrod’s work has been displayed in galleries, museums and public spaces in cities across the country, most recently mounting a major survey retrospective at Barnsdall Art Park in conjunction with the city of Los Angeles, the first time in its history it ever allowed one artist to take over its entire campus.

Bettina Korek, For Your Art, @foryourart + @bettinakorek

Bettina Korek is an American arts advocate, writer, and the founder of ForYourArt, a public practice organization based in Los Angeles. ForYourArt serves as a platform to produce and distribute artists’ work. Korek is also a member of the Los Angeles County Arts Commission.

Rosamund Felsen, Owner, Rosamund Felsen Gallery

Rosamund Felsen Gallery opened in 1978 on North La Cienega Boulevard in Los Angeles. It has operated since, in West Hollywood, at Bergamot Station in Santa Monica and in the Downtown L.A. Arts District. Recently, the gallery office has relocated to Glendale, California. Maintaining a primary focus on L.A. artists, the gallery has represented in the past: Chris Burden, Mike Kelley, Paul McCarthy and Mary Kelly, Lari Pittman and Richard Jackson.

Alberto Cuadros, Artist, Organizer & Gallery Director, SADE Gallery, @sade_la

Alberto Cuadros is a Los Angeles based artist/organizer and co-founder/director of SADE Gallery.


Talk 5 – Co-nnection: Collective Experience Through Programming 

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Darren Gold, Cultural Creative and Curator, @darrgold

Darren Gold brings together all the talents of a cultural strategist, merchant, marketer, curator, and trend expert. Darren founded Alpha, LA’s first go-to emporium for men, with a chicly curated offering of gifts, gadgets and garb. Currently, Darren is sought after for his expertise as a consultant, with a diverse list of clients that includes, Brookfield Properties, The Malibu Pier, Intel, Lincoln, and Conde Nast.

Patrick Shearn, CEO & Creative Director, Poetic Kinetics, @poetickinetics

Patrick Shearn transitioned from his 30 year career in film as a creature maker and visual effects supervisor to start Poetic Kinetics as CEO and Creative Director. The same passion, imagination and ingenuity that were integral to his film industry success have also fueled an expansive set of non-film related and personal artistic endeavors in sculpting, writing, theatrical and event production.

Chris Danton, Head of Creative Strategy, IN GOOD CO, @instagoodcompany

Head of Creative Strategy for IN GOOD CO, a culture conscious strategic and creative brand consultancy. A creative strategist and marketer with 10 years of creative and design expertise, focused on brand experiences that create truly meaningful connections between brands and their consumers. Hilton, Glass, Refinery 29, Google, Nike, Uniqlo, and Murad are some of the brands where Christina has made an impact.

Liza Cantu, National Marketing Director, Westfield Mall Retail, @retailpop

Liza brings together the worlds of marketing, digital, branding and business development to create retail that resonates. As the National Marketing Director for Westfield Mall Retail, Liza oversees the marketing, digital and merchandising strategies for pop up and short-term activations across the portfolio’s 32 centers, including Westfield World Trade Center. She frequently writes on trends including ‘click-to- brick’ and multi-channel retail for the Westfield POP blog.

Mark Rios, Founding Partner, Rios Clementi Hale Studio, @rchstudios

Formally trained in both architecture and landscape architecture, Mark Rios, FAIA, FASLA, has long seen those two disciplines as inseparable. He founded Rios Associates in 1985 with a singular vision: to imagine, design, and build complete environments. Mark’s eclectic interests and ability to see things from multiple perspectives propelled the firm beyond the borders of architecture and landscape architecture to incorporate interior design, graphic design, product design, branding, and urban planning.

Andrew Stevens, We Came in Peace, @wecameinpeace

Andrew Stevens is the Creative Director and Co-Founder of We Came In Peace, a multi-disciplinary design studio that creates fully immersive, highly engaging environments for hotels, restaurants, retail,  residences and eventsIn the 7 years since the company’s inception, We Came In Peace has created environments and experiential campaigns for brands such as Spotify, TD Bank, Lincoln Motor Company, Lexus, Mr. Porter, Virgin Mobile, Interview Magazine, LVMH, Nike, Porsche and Starwood Hotels, as well as smaller emerging brands and non-profit organizations. Andrew’s ultimate goal for We Came Peace is the creation of unforgettable moments in people’s lives – from parties of epic proportion to provocative works of art powered by human interaction.


Talk 6 – Co-llaboration: Making Shelter Magic: War Stories From The Field With Mayer Rus and Michael Reynolds

 

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Mayer Rus, West Coast Editor, Architectural Digest, @archdigest

Mayer Rus is the West Coast Editor of Architectural Digest. He has been a prominent design critic, writer, and lecturer for the past 25 years. Prior to joining Architectural Digest, he was the Design & Culture Editor of the Los Angeles Times Magazine. He moved to California in 2007 from New York, where he was the Design Editor of Conde Nast’s House & Garden and the author of its popular Testy Tastemaker column. He lives in Silver Lake with his dog, Linus.

Michael Reynolds, Design Editor, Interiors Editor, Style Editor, Stylist & Freelance Creative Director, @michaelreynoldsnyc

Michael Reynolds is a New York-based creative director who works across many disciplines
 and media as an editorial stylist, exhibition and
 set designer, advertising director, curator and visual brand consultant and book editor. His services have been enlisted by a wide range of high-profile clients, including Calvin Klein Home and Fragrance, Herman Miller, Vera Wang, Aerin Lauder, and many of the world’s leading design, fashion and art publications.

West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2016 October 13
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West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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The Infatuation’s Guide to Eating and Drinking in the District

The Infatuation LA‘s Bryant Cox explored the Design District, scoping out some of our best food and drink places to enjoy during a day of shopping.

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“Let’s call out the elephant in the room – what exactly is the West Hollywood Design District? Well, it’s an area of town you’ve always spent a lot of time in, now you finally have a fancy name to call it. Spanning roughly from Melrose to Beverly and Doheny all the way to La Cienega, the district isn’t exactly small, and has some major attractions within its boundaries. The world-class shopping on Robertson? The terrifyingly large Pacific Design Center? Kate Hudson sipping Pinot and signing contracts at Craig’s? It’s all here for you.

Also here for you? Great restaurants, bars, and coffee shops. It’s tough spending a full day of dropping money on custom interior furnishings, and sometimes you just need to take a break and recharge somewhere nice. But not every place is created equal. We’ve rounded up the best of the best, giving you exactly what you need to be eating and drinking as you shop your glorious heart out in the Weho Design District.”

For the full story, head to the Infatuation LA’s article here

 

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2016 September 7
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West Hollywood Design District
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A Letter from Our New Chair: Ginna Christensen

Ginna Christensen, Melissa Kite, and Shirley Shivan

The Design District is pleased to introduce our new Board Chair, Ginna Christensen. Currently the Creative Director of Woven Accents, Ginna began her career in fashion and has since cemented herself as an integral and innovative member of the LA design community and beyond. Through collaborations with emerging artists and non-profit organizations, to strategic brand and business development initiatives, Ginna brings a unique skill set and passion to our community.  Read her letter below, and welcome to the board, Ginna!


I am a design nerd.  Whether it’s a beautifully woven rug,  handcrafted piece of furniture, perfectly designed article of clothing, or an artfully plated dish of food, I have complete and total admiration of the finished product and its maker.  I have forged a career, one that began in fashion and transitioned into interiors fifteen years ago, and with every year, I fall more in love with what I do and with the community I work in.

I have always been fueled by a passion to give back, by working with charities like Inner City Arts and the Art of Elysium, by co-founding an organization (WAW) that supports women in business, and by implementing programing at Woven to engage the community in conversation.  It is because of this desire that I am most proud and excited to now be the Chair of the WHDD. 

I look forward to an experience filled with collective brainstorming, innovative problem solving and new programing that benefits the district.  I thank you for trusting me with this great responsibility, and I look forward to doing everything I can to help grow awareness and support the growth of all of our business.

 

Best,
Ginna

West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2016 August 24

DineLA 2015
West Hollywood Design District
Melrose Avenue
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DineLA invades the WHDD

The West Hollywood Design District is not only a destination for high-end retail, but also a mecca for fine dining. From July 18 through July 31, 2016, DineLA will be showcasing Los Angeles’ top restaurants, offering specially priced, prix-fixe lunch and dinner menus. See which design district eateries are participating, and book a table here to take advantage of this tasty opportunity.

 

1. Gracias Madre

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Gracias Madre utlizes organic, locally-grown ingredients to serve up deletactable Mexican, vegan cuisine in an open and pleasant atmosphere. Not to mention, their mescal libations are sure to impress.

Gracias Madre:
8905 Melrose Ave
(323) 978-2170

 

2. Petrossian West Hollywood

Petrossian, located in the West Hollywood Design District

Petrossian Paris Boutique and Restaurant offers the same luxurious Petrossian products and world class Caviar with California-inspired cuisine. Patrons can indulge in the fixed-dinner menu and take home some French delectables from the boutique.

Petrossian West Hollywood:
321 N Robertson Blvd
(310) 271-6300

 

3. Tortilla Republic

West Hollywood, Los Angeles, California

Tortilla Republic offers modern, Mexican cuisine in an upscale environment, with an Arroz con Pollo Mole dish not to be overlooked.

Tortilla Republic:
616 N Robertson Blvd
(310) 657-9888

 

West Hollywood Design District
Melrose Avenue
Roberston Boulevard
Beverly Boulevard
2016 June 29
DIEM Talks Design 2015 Opening Party at Roche Bobois. November 12, 2015. West Hollywood, CA.
Roche Bobois
8850 Beverly Blvd
West Hollywood, CA
310-274-6520
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Auction Alert: Aaron Axelrod’s Roche Bobois Pieces

Aaron Axelrod‘s mixed media creation from the DIEM 2015 Opening Night Party at Roche Bobois – West Hollywood will be placed on auction through The Art of Elysium on April 28th. The auction will go live on Paddle8.

DIEM Talks Design 2015 Opening Party at Roche Bobois. November 12, 2015. West Hollywood, CA.

Harnessing the notion and theme for DIEM 2015 – “The Future is Now” – artist Aaron Axelrod and Roche Bobois collaborated to showcase a live two-hour performance art piece in the West Hollywood Design District’s Roche Bobois showroom.


Accompanying the performance was a live solo harpist who played in tandem while Axelrod created his mixed media painting across the four panels – 8 x 20 – and two Roche Bobois Badiane Armchairs.

DIEM Talks Design 2015 Opening Party at Roche Bobois. November 12, 2015. West Hollywood, CA.

DIEM Talks Design 2015 Opening Party at Roche Bobois. November 12, 2015. West Hollywood, CA.

 

Roche Bobois
8850 Beverly Blvd
West Hollywood, CA
310-274-6520
2016 March 31
au-fudge
West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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Oui Oui! Two New Restaurants Bring Flavor to the District

Two highly anticipated restaurants are opening their doors this March on Melrose Avenue. Located near many notable design district eateries, Au Fudge and Le Relais de l’Entrecote will bring both flavor and fun to the block.

au-fudge1. Au Fudge

 

Owned by Jessica Biel and designer Estee Stanley, Au Fudge is an organic, kid-friendly restaurant concept that will begin lunch service on March 4, 2016. Featuring an indoor tree house and marketplace, Au Fudge caters to both kids and parents alike. The airy, white design of the restaurant creates a welcoming atmosphere to enjoy fresh fare. The team intends to offer programming and activities  to make it “LA’s very first premium social club for families.”

 

Visit Au Fudge:
9010 Melrose Avenue

West Hollywood, CA 90069

 

le relais de l'entrecote

2. Le Relais De l’Entrecôte

 

The rumors are true… The infamous Parisian steak frites restaurant is opening its first US restaurant in the design district! Expect the same menu (steak frites with a side green salad) and lively atmosphere that the Parisian restaurant offers. Le Relais De l’Entrecôte will be opening its doors on Monday, March 7th. Stay tuned!

 

Visit Le Relais De l’Entrecôte:
8755 Melrose Avenue
West Hollywood, CA 90069

 

West Hollywood Design District
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2016 February 26

Sunset Strip Half Marathon brings runners through the Design District
West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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LA Marathon 2016 Road Closures

The 2016 Skechers Performance Los Angeles Marathon will be making its way through West Hollywood on Sunday, February 14, 2016.

Sunset Strip Half Marathon brings runners through the Design District

Please note the following road closures occurring February 14th from 4:00am-2:00pm. 

  1. Sunset  Boulevard between Marmont Lane and Clark Street/North San Vicente Boulevard will be closed on Sunday, February 14, 2016 from 4: 00 a. m. to 2: 00 p.m.
  2. North San Vicente Boulevard between Sunset Boulevard and Melrose Avenue will be closed on Sunday, February 14, 2016 from 4: 00 a. m. to 2: 00 p. m.
  3. Santa Monica Boulevard between La Cienega Boulevard and North Doheny Drive will be closed on Sunday, February 14, 2016 from 4:00 a. m. to 2: 00 p. m.
  4. North Doheny Drive between Santa Monica Boulevard and Beverly Boulevard will be closed on Sunday, February 14, 2016 from 4: 00 a. m. to 2: 00 p.m.

weho street closures

For more information, please head to the City of West Hollywood’s website here.

West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2016 January 22
Photo Credit: Racked LA
West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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Put your Best ‘Face’ Forward: Two New Beauty Businesses Arrive

The holiday season brought with it more than festive spirits and a shopping frenzy in the West Hollywood Design District. We’re pleased to welcome two new beauty and skincare businesses to complement our existing luxury retailers.

1. MAC COSMETICS
Photo Credit: RackedLA

Photo Credit: Racked LA

With only one other store offering the company’s Pro line, the new MAC Cosmetics boutique on Melrose offers an extensive array of their beauty and skincare products. The store features makeup stations utilized for training and educational make-up tutorials, in addition to a private room for exclusive sessions. If the offerings aren’t enticing enough, the friendly staff and technicolor décor will surely make your shopping experience a favorable one.

Photo Credit: Racked LA

Visit MAC Cosmetics:
8507 Melrose Avenue
West Hollywood, CA 90069

 

2. THE FACE BAR

face-bar

Co-founded by renowned aesthetician Tricia Dikes, who boasts over 19 years of professional experience, The Face Bar offers Dikes’ signature chemical peel that have “become one of the most trusted and sought after facial treatments in the country.” With treatment and packaging options available, clients can indulge in the signature peel or a Glow on the Go in the beautiful and comfortable new space on Beverly Boulevard.

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Visit The Face Bar:
9020 Beverly Boulevard
West Hollywood, CA 90048

 

West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2015 December 17
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WestEdge Design Fair
The Barker Hangar
3021 Airport Avenue
Santa Monica, CA 90405
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Join WHDD at WestEdge Design Fair October 22-25

The West Hollywood Design District is pleased to present a co-op exhibition at this year’s WestEdge Design Fair. Curated and designed by Gulla Jonsdottir of G+ Design, the exhibit includes Art Angels, Artemide, Camerich, Circa Wallcovering, Decorative Carpets, MASS Beverly, Minotti LA, Rhodium Floors and Robert Kuo.

 

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Don’t miss the DIEM: Talks Design satellite panel at WestEdge on Friday, October 23 from 4:00-5:00PM. Moderated by KCRW’s Frances Anderton, the panel, titled Zombie Urbanism, explores the changing role of interior designers as LA sees an explosion of overseas home buyers. What happens to design when no one is home? Panelists include designers Trip Haenish, Ron Woodson and Jaime Rummerfield.

 

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View photos below from WestEdge Design Fair 2014, and click here for more information about WHDD’s involvement at WestEdge Design Fair. For other inquiries regarding WestEdge, head to their website WestEdgeDesignFair.com.

 

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Photo Credits: WestEdge Design Fair

WestEdge Design Fair
The Barker Hangar
3021 Airport Avenue
Santa Monica, CA 90405
2015 September 16

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Verve Melrose
8925 Melrose Avenue
West Hollywood
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Commune & Verve Collaboration Marks Continued Creativity within the WHDD

Local interior design firm Commune designs a premier destination for the West Hollywood Design District neighborhood with Verve Melrose’s new craft coffee shop. Located on the corner of Melrose Avenue and N. Almont Drive, Verve Coffee opened its doors September 1.

Verve Coffee Roasters

Verve Coffee Roasters. Credit: Tien Nguyen / For The Times

To create the space, Verve Coffee Roasters partnered with Commune, a West Hollywood Design District-based design agency. Commune’s existing commercial design portfolio consists of many well-known locations within the interior design community, including Ace Hotel DTLAThe Elder Statesman, a luxury lifestyle retailer also located within the WHDD, amongst other notable commercial properties.

“The collaboration between Commune and Verve Melrose speaks volume about not only the quality of our businesses and its continual impact on the design world at large, but also the unique sense of community our retailers share,” says Anne Van Gorp, WHDD Marketing Manager.

Verve Coffee Roasters

Verve Coffee Roasters. Credit: Tien Nguyen / For The Times

The partnership is just another example of the West Hollywood Design District’s shared community vision and authenticity that preserves the neighborhood’s identity, setting it apart from surrounding areas. With this incredibly designed cafe, Verve shows a commitment to maintain the West Hollywood Design District’s balance between bringing new businesses to the neighborhood and maintaining the creative culture of the community.

Verve Coffee Roasters

Verve Coffee Roasters. Credit: Tien Nguyen / For The Times

Along with Verve’s opening, there has been an explosion of new businesses and development within the hub of the West Hollywood Design District, ranging from restaurants and cafes to showrooms and retail spaces. The District continues to uphold its longstanding community experience that distinguishes the area as unique and creative-minded.

Verve Coffee Roasters

Verve Coffee Roasters. Credit: Tien Nguyen / For The Times

The West Hollywood Design District expects continued shop openings that will intersect stunning design with different trades in order to promote the community’s experience. Visit Verve Melrose Monday through Friday 7:00am-9:00pm, and Friday and Saturday until 11:00pm at 8925 Melrose Avenue.

Photo Credit: Tien Nguyen / For The Times
Written by: Natalie Mogentale

Verve Melrose
8925 Melrose Avenue
West Hollywood
2015 September 2
Roche Bobois, West Hollywood Design District, Los Angeles
Roche Bobois
8850 Beverly Boulevard
West Hollywood
(310) 274-6520
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Fashion Meets Design at Roche Bobois

With the design district serving as the epicenter for trend-setting and discerning taste, our visionaries continue to push the boundaries of luxury retail through innovative collaborations celebrating great design. Design and fashion mingled at Roche Bobois’ Fashion Meets Design Dinner hosted by stylist Rachel Zoe on August 26th.

WEST HOLLYWOOD, CA - AUGUST 26:  ST 26:  Fashion stylist Rachel Zoe attends Roche Bobois' Fashion Meets Design Dinner, hosted By Rachel Zoe at Roche Bobois on August 26, 2015 in West Hollywood, California.  (Photo by Donato Sardella/WireImage)

WEST HOLLYWOOD, CA – AUGUST 26: ST 26: Fashion stylist Rachel Zoe attends Roche Bobois’ Fashion Meets Design Dinner, hosted By Rachel Zoe at Roche Bobois on August 26, 2015 in West Hollywood, California. (Photo by Donato Sardella/WireImage)

 

The intimate dinner was attended by notable media, digital and social influencers, and celebrated the harmonious and collaborative relationship between fashion and interior design; creativity, aesthetic, beauty, boldness and energy are the foundation of both disciplines, as are expertise and attention to details.

WEST HOLLYWOOD, CA - AUGUST 26:  Chef Ari Taymor attends Roche Bobois' Fashion Meets Design Dinner, hosted By Rachel Zoe at Roche Bobois on August 26, 2015 in West Hollywood, California.  (Photo by Donato Sardella/WireImage)

WEST HOLLYWOOD, CA – AUGUST 26: Chef Ari Taymor attends Roche Bobois’ Fashion Meets Design Dinner, hosted By Rachel Zoe at Roche Bobois on August 26, 2015 in West Hollywood, California. (Photo by Donato Sardella/WireImage)

 

Hosted at Roche Boiois – West Hollywood, the celebratory evening began with a champagne hour set in the styled lounge-area featuring key pieces curated exclusively by Rachel Zoe- including Roche Bobois’ iconic Missoni MAH JONG Sofa.

WEST HOLLYWOOD, CA - AUGUST 26:  Fashion stylist Rachel Zoe attends Roche Bobois' Fashion Meets Design Dinner, hosted By Rachel Zoe at Roche Bobois on August 26, 2015 in West Hollywood, California.  (Photo by Donato Sardella/WireImage)

WEST HOLLYWOOD, CA – AUGUST 26: Fashion stylist Rachel Zoe attends Roche Bobois’ Fashion Meets Design Dinner, hosted By Rachel Zoe at Roche Bobois on August 26, 2015 in West Hollywood, California. (Photo by Donato Sardella/WireImage)

 

Following the champagne tasting, guests were ushered to the intimate dinner space paying homage to the brand’s French roots, through a contemporary installation inspired by the famed Palace of Versailles’ Hall of Mirrors. The dinner featured a seasonally inspired tasting menu prepared by Chef Ari Taymor, James Beard-nominated Chef & Co-owner of Alma Restaurant- Los Angeles.

Roche Bobois, West Hollywood Design District, Los Angeles

Catalyzed by the district’s Bollare, the Rachel Zoe x Roche Bobois partnership was born from an authentic synergy of contemporary design and luxury lifestyle- which both brands sublimely share an affinity for- striving to design for both the trend conscious and the traditional, resulting in classic pieces design to reflect innovative ideals.

View the Missoni MAH JONG Sofa and other lines at Roche Bobois– West Hollywood located in the design district at 8850 Beverly Boulevard.

Roche Bobois
8850 Beverly Boulevard
West Hollywood
(310) 274-6520
2015 September 1
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West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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WHDD Hosts the First-Ever Designer Camp

The first Designer Camp took place in the heart of the West Hollywood Design District, delivering a unique and first-of-its-kind experience this July that explored all areas of design for high and junior-high school students ages 12-17.

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“I started Designer Camp because I realized that today’s youth have very limited options when it comes to exploring areas of design,” says Designer Camp Founder Kristen Dees. “With art programs being cut from schools, many students have never been exposed to specialized career areas such as Interior Design, Photography, Set Design and Fashion.”

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Fifteen students took part in a behind-the-scenes approach into creative fields such as interior design, furniture design, entertainment set design, trend forecasting, fashion design, photography, styling, and visual merchandising. With a week full of speakers and activities to develop the student’s vision, the campers created a design and accompanying story board utilizing Quartz samples from the camp’s sponsor, Caesarstone.

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The camp’s curriculum included walking tours through almost a dozen West Hollywood Design District stores, interactive workshops and inspiring presentations from Greg Chait of The Elder Statesman, Karen Kuo of Robert Kuo, Jamie Adler of Phyllis Morris, and Thomas Lavin, to name a few. Students also gained hands-on experiences, such as dressing the windows at Kitson Melrose and experimenting with photography at Leica.

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After a successful opening week, Designer Camp intends to continue engaging West Hollywood Design District’s local creative businesses and leaders of the design world with Los Angeles area youth for future Designer Camp opportunities. For more photos, check out our Designer Camp Facebook album.

West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2015 July 30

Shepard Fairey
West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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Want Your Business to Become a Work of Art?

Mile for mile, the City of West Hollywood has one of the most robust public art programs in the country. The City’s Art and Cultural Affairs Commission is pleased to encourage public art projects at commercial properties.

Murals can draw attention to or serve as a landmark for your business, provide an opportunity for an artist, and serve as a way of beautifying the public realm.

 

Woven Accents mural by RISK, Beautifully Destroyed, in the West Hollywood Design District

Graffiti artist RISK produced the vibrant mural “Beautifully Destroyed” on Woven Accents earlier this year and continues to be a source of inspiration for the design district community.

Noteworthy artist RETNA created a mural on Craig’s Restaurant which made Racked LA’s “LA’s 11 Most Instagram-Worthy Street Art Spots” in January.

RETNA mural on Craig's, Style Editrix, West Hollywood Design District

Mural works and other exterior art that are proposed as public art works need to be reviewed by the Arts and Cultural Affairs Commision before installation takes place. For more information about this opportunity, visit http://bit.ly/wehocommercialmurals.

 

Photo Credit: 1, 2

West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2015 July 24
Le Zinque Patio on Melrose
West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2015 July 2
Goddard + Bragg, Kinara Spa, in the West Hollywood Design District
Kinara Skin Care Clinic and Spa
656 North Robertson Boulevard
West Hollywood
(310) 657-9188
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Need a Skin Care Consultation? Check out Kinara’s Newest Addition

With the summer season started, there’s no better time to make sure you have perfected your skin care regimen. To ensure you keep your skin healthy, Kinara Skin Care Clinic and Spa opened an esthetician consulting space in the spa, right as you walk in the doors. The retail space offers Olga Lorencin Skin Care, a line of effective products created by the leading esthetician and renowned skin care expert herself.

Goddard + Bragg, Kinara Spa, in the West Hollywood Design District

“The space was designed to showcase the line with a style that truly represents the essence of the brand: sophisticated, uncluttered, clinical yet luxurious. It is a peek into more expansive Olga Lorencin Skin Care projects to come,” said Aisha Chaudry of Kinara Skin Care Clinic and Spa.

The retail counter serves as a friendly and inviting space where spa (and the shared space’s GODDARD + BRAGG hair salon) customers can receive complimentary skin care consulting while experiencing the spa’s other services. The luxurious retail area was designed by design district neighbor Jamie Adler of Phyllis Morris, a designer with a showroom located across the street.

Kinara Skin Care Clinic and Spa Retail

By creating a less intimidating atmosphere with its open and expansive counter space, Kinara hopes that skin care will be openly discussed so clients can receive the best care possible.

“We don’t believe in bad skin, only the wrong skin care. Knowing the needs of your skin and understanding the ingredients necessary to address those needs is a winning combination for a gorgeous complexion,” said Aisha about the team’s new venture at the spa.

Kinara Skin Care Clinic and Spa Retail

Prep your skin for summer’s rays and visit Kinara Skin Care Clinic and Spa’s new retail and consultation space at 656 North Robertson Boulevard.

 

 

 

 

 

Kinara Skin Care Clinic and Spa
656 North Robertson Boulevard
West Hollywood
(310) 657-9188
2015 June 29

Bellami Beauty Bar, now open in the West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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Now Open: Bellami Beauty Bar & The Assembly

The West Hollywood Design District is gearing up for summer with two brand new shop openings on Robertson Boulevard that will surely liven up the sunny season.

1. Bellami Beauty Bar:bellami

We are thrilled to welcome the first-ever Bellami Beauty Bar, the ecommerce brand’s first brick and mortar store. The bold (and pink!) two story salon offers a retail section featuring their extensive lines of high-end extensions along with styling services.

Whether you are looking for a small hair retouch or a full hair upgrade, you can’t go wrong with the Bellami’s line of hair extensions made from real human hair. Be sure to try out the celebrity-backed collections too, such as Kylie Jenner’s Kylie Hair Kouture.

Visit Bellami Beauty Bar
645 N Robertson Blvd
West Hollywood, CA 90069

 2. The Assembly

the assembly

The District also welcomes a new coffee and retail shop to the area called The Assembly. The owner, Shi Jun Ng (Jun for short), wanted to create a more than just a café, rather a well-designed, community-oriented space.

Aside from serving Counter Culture Coffee and food items from The Larder, the shop integrates Jun’s design interest by showcasing items from vendors, artisans and creatives. Whether you visit for the coffee or the retail offerings, you won’t be disappointed by the creative interior that is the result of collaborations with local designers.

Visit The Assembly
634 N Robertson Blvd
West Hollywood, CA 90069

Photo Sources: 1, 2

Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2015 June 12
The Assembly Cafe, coming to the West Hollywood Design District
Verve Coffee Roasters
8925 Melrose Ave
The Assembly
634 N Robertson Blvd
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Seeking a Caffeine Kick? Two Artisanal Cafes Head to the WHDD

If the neighborhood wasn’t buzzing already, two artisanal cafes plan to bring some caffeinated brews to Melrose Avenue and Robertson Boulevard next month.

 

VERVE COFFEE ROASTERS

Santa Cruz-based Verve Coffee Roasters is expanding their LA footprint with three more locations, the first being a design district outpost at the corner of Melrose Avenue and Almont Drive. (source). Verve currently offers locally-roasted beans (for wholesale too), merchandise and killer brews inside their downtown flagship boasting an urban aesthetic, complete with high ceilings and white marble walls. You can expect equal attention to be paid to the Melrose interior design as well –the pastel, tile flooring in their outdoor patio is certainly Instagram-worthy.

verve

Verve Coffee Roasters: 8925 Melrose Avenue. For updates: Instagram, Facebook, and Twitter

 

ASSEMBLY CAFE

Bringing with it a similar dedication to quality, craft and sustainability, The Assembly café plans to create a community space outfitted with curated retail: think socially-responsibly leather goods, hand-made home and paper products and inspirational tableware. We got a peek at the wood detailing on their bar counter and couldn’t be more eager for The Assembly to unveil the rest of their space.

The Assembly Cafe, coming to the West Hollywood Design District

The Assembly: 634 N Robertson Boulevard. For updates: Instagram and Facebook

 

We are anxiously awaiting more openings this summer and fall including Bellami Beauty Bar, restaurants Au Fudge and Le Relais De l’Entrecôte, and fashion retailers Michael Stars and Ted Baker!

Photo credit: 1

Verve Coffee Roasters
8925 Melrose Ave
The Assembly
634 N Robertson Blvd
2015 April 9
Woven Accents mural by RISK, Beautifully Destroyed, in the West Hollywood Design District
Woven Accents
8674 Melrose Avenue
West Hollywood
(310) 652-6520
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Beautifully Destroyed by RISK

“A splash of color can speak a thousand words on some mundane, dilapidated building or surface,” says Los Angeles based graffiti artist RISK 1 . His mural series “Beautifully Destroyed” does just that. In collaboration with Woven Accents, an innovative rug purveyor and producer that bridges the gap between art and design, RISK brought his series to fruition in the design district.

Woven Accents’ mission to create authentic design has fostered a creative environment, filled with window installations, rug colloborations, and outdoor art. Their annual mural program engages with artists and the community alike, transforming their showroom storefront into a piece of art.

Woven Accents mural by RISK, Beautifully Destroyed, in the West Hollywood Design District

Rather than using words to elicit a response, RISK exclusively uses colors and simple shapes to engage with his audience. Creating something deconstructed to these rudimentary elements resulted in a refined project, “perfect with its imperfections.” Woven Accents mural by RISK, Beautifully Destroyed, in the West Hollywood Design District

RISK’s “Beautifully Destroyed” mural on Woven Accents gives the community more than something to look at; it is inspiring, innovative, and interactive. The piece offers visitors to the design district a break from their everyday reality and evokes an emotion and sense of creativity that can be carried onwards.

Woven Accents mural by RISK, Beautifully Destroyed, in the West Hollywood Design District

To view the mural in its entirety, stop by Woven Accents at 8674 Melrose Avenue in the West Hollywood Design District.

Photo Credit: Woven Accents

Woven Accents
8674 Melrose Avenue
West Hollywood
(310) 652-6520
2015 March 9

L'Agent, located in the West Hollywood Design District, Melrose Avenue, Los Amgeles
L'Agent
8503 Melrose Avenue
West Hollywood
(310) 734-7305
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L’Agent Gets Intimate on Melrose Avenue

Agent Provocateur, translated: “inciting agent” brought its diffusion line L’Agent to sunny Melrose Avenue in the design district. Opened just in time for the Valentine’s Day rush, L’Agent continues to offer its affordable line of lingerie, accessories, nightwear and swimwear, exuding a “fresh feminine feel” for the upcoming spring and summer season.

LAgent-Agent-Provocateur-Melrose05_2015_02_0

Co-designed in 2013 by sisters Penelope and Monica Cruz along with Sarah Shotton, Agent Provocateur’s Creative Director, L’Agent opened its first standalone stores in Spitalfields, London, New York City, and West Hollywood this year. Offering both seasonal and classics collections, L’Agent fills the niche for affordable and luxury intimate apparel, stating “we want our lingerie to make women feel comfortable, empowered and sexy with a playful and sophisticated line that offers a more accessible price point.” 1

Learn more about the launch of L’Agent by Agency Provocateur with Penelope Cruz below, and visit the store at 8503 Melrose Avenue from 11:00am to 7:00pm (until 6:00pm on Sunday).

Photo Credit: 1, 2

L'Agent
8503 Melrose Avenue
West Hollywood
(310) 734-7305
2015 March 5
Sunset Strip Half Marathon and 5k, Running through the West Hollywood Design District
West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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Half-Marathon Races Through the WHDD

The first-ever Sunset Strip Half-Marathon and 5K is coming to West Hollywood on Sunday, April 19, 2015. Beginning and ending in the West Hollywood Park, the race will bring runners to the Sunset Strip, the colorful Santa Monica Boulevard, and the West Hollywood Design District.

With an early morning start time (7:00 AM Half Marathon; 7:30 AM 5K), the race and course will officially close at 10:30am. The closures in the West Hollywood Design District will end at 8:30am.

Your businesses may be affected. For a full list of road closures, click here. All streets that comprise the course will be closed from curb to curb and all vehicle traffic will not be permitted. Law enforcement and traffic officers will be positioned throughout the route to ensure the course is closed.

For more information, head to the Sunset Strip Half Marathon website.

West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2015 February 25
co-branding
West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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Creating Community “In The West Hollywood Design District”

In a continual effort to brand the design district, we are thrilled to see district businesses co-branding with us online. Members are updating their websites and adding the “in the West Hollywood Design District” tagline and link. Not only does this create a value for the community and consumer, it can also enhance your business’ digital marketing initiatives through enhanced SEO, traffic, and impressions.

 

A Note From Our Chair

“I have always been a big fan of what I dub the ‘trickle-out’ effect. When one business is successful, it ‘trickles-out’ to neighboring businesses. By co-branding our businesses with the WHDD identity we create a sense of place and community. This allows consumers to identify with a physical location and produces a state of mind too.

The more our customers identify with the specific experience of shopping in the West Hollywood Design District the more often they will visit us. And when they visit one business, they may just stop into a neighboring business as well.

Darren Gold, Chair of the West Hollywood Design District

 

Website Examples:

1. Craig’s

Craig's, cobranding with the West Hollywood Design District

 

2. Hub of the House

Cobranding Hub of the House with the West Hollywood Design District

 

3. Luxury Living

Luxury Living, cobranding with the West Hollywood Design District

 

4. Mayfair House

Mayfair House, Cobranding with the West Hollywood Design District

 

We encourage you to join your neighbors in co-branding with the design district. If you would like any collateral materials, contact anne@wehodesigndistrict.com.

 

West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2015 February 25

Oscars Party, happening in the West Hollywood Design District
West Hollywood Design District
Melrose Avenue
Robertson Boulveard
Beverly Boulevard
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The Design District’s Star-Studded Oscars Itinerary

This Sunday marks the date for the 87th Academy Awards show honoring the best in film this year. While the Dolby Theater houses the award ceremony and sequential Governors Ball, the design district hosts many of the coveted, red-carpet Oscars celebrations.

 

1. Vanity Fair and Chrysler Celebrate Richard Linklater and Boyhood

What: This private cocktail reception honors the director and cast of Academy Award–nominated film Boyhood and benefits the Austin Film Society.

Where: Cecconi’s, 8764 Melrose Avenue, West Hollywood

When: Thursday, February 19, 2015

Cecconi's, located in the West Hollywood Design District

 

2.   Charles Finch and Chanel’s 7th Annual Pre-Oscar Awards Dinner

What: The exclusive dinner will most certainly be an A-List affair. According to The Hollywood Reporter, “Kierra Knightley, James Righton, Kristen Stewart, Julianne Moore, Reese Witherspoon, Naomi Watts, Live Schreiber, Jessica Chastain, January Jones, Eddie Redmayne, Lily Allen, Lily Collins, Chris Pine” and more will be in attendance.

Where: Madeo’s, 8897 Beverly Boulevard, West Hollywood

When: Saturday, February 21, 2015

Madeo, located in the West Hollywood Design District

3. Envelope Please

What: The 14th annual Oscar viewing party hosted by Pauley Perette of NCIS and The Abbey founder David Colley benefits the AIDS Project Los Angeles (APLA).

Where: The Abbey, 692 N. Robertson Boulevard, West Hollywood

When: Sunday, February 22, 2015

West Hollywood, Los Angeles, California

3. Elton John AIDS Foundation Viewing Party

What: Hosted by Sir Elton John and David Furnish, the viewing party raises millions in support of The Elton John AIDS Foundation (EJAF) and features dinner by the infamous Chef Gordon Ramsay.

Where: West Hollywood Park, 647 N. San Vicente Beverly Boulevard, West Hollywood

When: Sunday, February 22, 2015

 

Didn’t get an invite to these celeb-studded parties?

Don’t worry; Tortilla Republic is celebrating Sunday Funday, Oscar Style.

What: Not only will the awards play on a projector screen with a live DJ and ballot prediction contest, Tortilla Republic will also be celebrating National Margarita Day with $9.00 Herradura House margaritas.

Where: Tortilla Republic, 616 N. Robertson Boulevard, West Hollywood

When: Sunday, February 22, 2015

Tortilla Repbulic, located in the West Hollywood Design District

 

Photo Credit: 1

West Hollywood Design District
Melrose Avenue
Robertson Boulveard
Beverly Boulevard
2015 February 20
Valentine's Day Dining 2014 in the West Hollywood Design District
West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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Where to Dine on Valentine’s 2015

Still looking for a spot to enjoy Valentine’s Day dinner? Ranging from upscale, Italian dining to relaxed, organic Mexican cuisine, our top four restaurant picks in the district offer specials and pre-fixe menus that will satisfy any palate.

1. Cecconi’s  

cecconis-interior

On the corner of Melrose Avenue and Robertson Boulevard, Cecconi’s serves up modern Venetian cuisine. Not only is the food delectable, but the interior designed by Martin Brudnizki is a beautifully-done, Californian interpretation of Cecconi’s flagship in London. Cecconi’s will pair its regular menu with some special Valentine’s Day dishes for two.

Cecconi’s:
8764 Melrose Avenue
West Hollywood, CA 90069

 

2. Gracias Madre

gracias madre

Nothing seems more romantic than a candle-lit dinner under the stars in Gracias Madre’s patio. For $50 a person, you can get a four-course menu coupled with a Jalisco Kiss cocktail, made with tequila blanco, rose syprup, citrus, and sparking wine. Their beverage director Jason Eisner is known for his masterful, liquid creations that complement the organic menu.

Gracias Madre:
8905 Melrose Avenue
West Hollywood, CA 90069

 

3. Il Piccolino

Il Piccolino restaurant, West Hollywood, Los Angeles, California

An Italian classic, Il Piccolino offers an assortment of refined and gourmet dishes that have won the hearts of both celebrities and LA natives. The restaurant is offering a reduced menu for Valentine’s Day, and we presume that their infamous Belgian chocolate mousse, served with a rose stem, will conclude your meal.

Il Piccolino:
350 N Robertson Boulevard
West Hollywood, CA 90048

 

4. Petrossian Paris

petrossian-interior

No fine dining experience is entirely complete without a little caviar. Petrossian Paris is serving up a multi-course dinner menu on Valentine’s Day for $95 per person.  Their in-house boutique also makes it easy for patrons to purchase and take home their favorite edible treats.

Petrossian Paris:
321 N Robertson Boulevard
West Hollywood, CA 90048

 

Having a romantic night in? Make a stop at Du Vin Wine & Spirits to pick up a bottle of Pinot Noir or vintage Champagne that would pair perfectly with your homemade dinner and dessert. Du Vin Wine & Spirits is the only wine shop specializing in European wine in all of Southern California with an international selection of quality beverages perfect for this special evening.

Photo Credit: 1 ,2, 5

West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2015 February 2
New businesses opening in 2015 in the West Hollywood Design District
West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
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Italian Fashion & French Food: New Businesses Forecasting in the WHDD

The advent of 2015 is bringing with it a slew of businesses opening this year. With international brands and restaurant concepts, the district is now more than ever an epicenter and cultural destination for global visionaries & creative trendsetters.

1. Moschino

Moschino, in the West Hollywood Design District. Photo Credit: Racked LA

With a long list of innovative and eccentric trends like “Drop Dead Glamour” and “Gold N Denim,” the luxury Italian brand Moschino is an international fashion sensation. Opening right here in the West Hollywood Design District, Moschino’s first-ever West Coast boutique will be open for business Thursday, January 15th thanks to LA native, and Moschino’s creative director, Jeremy Scott.

Visit Moschino at:
8933 Beverly Boulevard
West Hollywood, CA 90049

 

2. L’Agent

Penelope Cruz’s affordable luxury lingerie line, L’ Agent, will be opening its first west coast boutique in the West Hollywood Design District on the corner of Melrose and La Cienega, between Alice + Olivia and Alfred Coffee {In the Alley}. With several timeless and sultry collections of lingerie, L’ Agent hopes to open by February, in time for Valentine’s Day 2015.

L’Agent will open at:
8503 Melrose Avenue
West Hollywood, CA 90049

 

3. Michael Stars:

The classic and modern lifestyle-wear of Michael Stars is hitting Melrose Avenue, with fashion finds loved by some of the most trendy celebrities like Jessica Alba, Olivia Wilde and Jessica Biel. The Michael Stars label reflects urban-city culture and stylish personalities, offering an array of chic and refined looks for both men and women.

Michael Stars will open at:
8547 Melrose Avenue
West Hollywood, CA 90069

 

4. Le Relais De l’Entrecôte:

Le Relais De l’Entrecôte. Photo Credit: Eater LA

Los Angeles foodies will love the new Le Relais De l’Entrecôte, a Parisian one-dish steakhouse coming to Melrose Avenue. The restaurant will feature classic French interior accents, with both indoor and outdoor seating, that will inspire an enjoyable European dining experience as you order their perfected steak frites, doused in buttery herb sauce.

Le Relais De l’Entrecote will open at:
8755 Melrose Avenue
West Hollywood, CA 90069

 

5. Au Fudge

Au Fudge will be the West Hollywood Design District’s newest organic and kid-friendly restaurant, conceptualized by actress Jessica Biel and esteemed designer and editor Estee Stanley. Biel has told sources that Au Fudge will be “the Soho House for kids,” offering rainbow-inspired ice-cream and sweets, gourmet comfort foods, and haute drinks for tea parties.

Au Fudge will open at:
9010 Melrose Avenue
West Hollywood, CA 90069

 

6. E.P and L.P

Alice + Olvia, L'Agent and E.P L.A, in the West Hollywood Design District

Located in the same building as L’Agent with an entrance just outside the district, the new E.P (Extended Play) and L.P (Long Play) restaurant and lounge venue, brought by David Combes and DJs Grant Smilie and Axwell of Swedish House Mafia, is expected to open in late February. Designed by Projects of Imagination, the first floor eater will feature Pan-Asian cuisine prepared by Australian chef Louis Tikaram, while the 4,000 square foot rooftop space will serve as a luxe lounge and bars with unbeatable views.

E.P and L.P will open at:
603 N. La Cienega Boulevard
West Hollywood, CA 90069

Photo Credit: 2, 4

West Hollywood Design District
Melrose Avenue
Robertson Boulevard
Beverly Boulevard
2015 January 10

Brilliant Earth jewelry, now open in the West Hollywood Design District
Brilliant Earth
8797 Beverky Boulevard Suite 206
West Hollywood
310.484.5222
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Brilliant Earth Now Shines in the WeHo Design District

Brilliant Earth, a sustainable and ethical fine jeweler, recently set up shop on January 3rd in the Beverly Robertson Design Plaza, beside Leica Store LA and Skin Laundry, in the West Hollywood Design District.

Brilliant Earth jewelry, now open in the West Hollywood Design District

Founded by entrepreneurs Beth Gerstein and Eric Grossberg in 2005, this fine retailer offers ethically-sourced, conflict-free jewelry, specializing in wedding and engagement bands and vintage pieces. Brilliant Earth is committed to not only providing quality jewelry, but also pushing the industry to adopt humane sourcing practices and relations.

brilliant-earth-welcome-3

The 1,100 square foot showroom boasts a spa-like ambiance for its appointment-only customers. Personalized consultations with a jewelry specialist are available Thursday through Monday, 10:00am-7:00pm.

Learn more about the showroom opening and company below, and be sure to welcome Brilliant Earth to the West Hollywood Design District.

Photo Credits: Brilliant Earth

 

 

Brilliant Earth
8797 Beverky Boulevard Suite 206
West Hollywood
310.484.5222
2015 January 7
West Hollywood Design District and City of West Hollywood Toy Drive
West Hollywood Design District
Beverly Blvd
Melrose Ave
Robertson Blvd
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WeHo Design District Spreads Some Holiday Cheer

While we enjoy spending the holiday season shopping and dining in the West Hollywood Design District, there is always time to give back! This year, participating businesses Craig’sKitson, Le Pain Quotidien, Marco Pelusi Hair StudioNiche, and Rose Tarlow Melrose House, along with the Design District office, partnered with the City of West Hollywood’s 24th Annual Toy and Food Drive.

 

Niche, City of West Hollywood Toy Drive 2014

Niche

The West Hollywood Toy and Food Drive provides families in the community with a holiday meal and two toys for every child in the family. Check out the full toy drive boxes, and a big thank you to our gracious businesses!

 

Marco Pelusi, City of West Hollywood Toy Drive 2014

Marco Pelusi Hair Studio

 

Kitson, City of West Hollywood Toy Drive 2014

Kitson

Rose Tarlow, City of West Hollywood Toy Drive 2014

Rose Tarlow

 

 

 

 

West Hollywood Design District
Beverly Blvd
Melrose Ave
Robertson Blvd
2014 December 23
elderstatesman
West Hollywood Design District
Beverly Boulevard
Melrose Avenue
Robertson Boulevard
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Fashion, Coffee and Cycling: New Businesses Open in the WeHo Design District

This season has turned out to be an exciting one as four new incredible businesses have set up shop, adding even more taste and creativity to the fashion, food, and fitness culture of the West Hollywood Design District:

1. The Elder Statesman 

la-ar-the-elder-statesmans-first-boutique-bows-001 (1)

We’re excited to welcome the esteemed women’s and men’s ready-to-wear collections of the Elder Statesman, opening its first retail store here in the West Hollywood Design District. This luxury label offers colorful knit and woven accessories, chic sunglasses, children’s items, and a robust selection of home goods, often manufactured locally in Los Angeles. This new location was created in collaboration with the well-known design firm Commune, featuring an open floor plan, an outdoor stone patio, sky lights, and other statement design accents (the LA Times).

Visit The Elder Statesman:
607 Huntley Drive
West Hollywood, CA 90069

 

2. Cycle House

indoor-cycling-class

If you love to cycle and the high energy work out environment that comes with it, make sure to check out Cycle House’s newest location on Melrose Avenue. Cycle House offers its participants an interval-training based full-body workout, while also giving back to the community. Its vision includes a unique quality of social responsibility: for each class you take, two meals are donated to a person in need. 

Visit Cycle House:
8511 Melrose Avenue
West Hollywood, CA 90069

3. Alfred Coffee {In the Alley}

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Like any other lively destination, the West Hollywood Design District always appreciates a quality coffee locale which is why we’re welcoming Alfred in the Alley with open arms. Its menu of Stumptown cold brews and chocolate covered coffee cones, along with a beautifully designed interior, makes Alfred in the Alley a perfect outpost for any and all caffeine lovers visiting the District, #butfirstcoffee.

Visit Alfred Coffee {In the Alley}:
8509 Melrose Avenue
West Hollywood, CA 90069

 

4. Alice + Olivia

 

store-locator

 

Now open on Melrose, the newest Alice + Olivia store offers shoppers an array of vintage-inspired prints and contemporary women’s apparel, loved by fashion-industry insiders and celebrities alike. The store celebrated its opening party on Melrose Avenue, headed by CEO Stacy Bendent, with guest attendees including actresses Jenna Dewan-Tatum and Betsy Brandt .

 

Visit Alice + Olivia:
8501 Melrose Avenue
West Hollywood , CA 90069

 

Photo Sources: 1, 2, 3, 4

West Hollywood Design District
Beverly Boulevard
Melrose Avenue
Robertson Boulevard
2014 December 1

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West Hollywood Design District
Beverly Boulevard
Melrose Avenue
Robertson Boulevard
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Meet the DIEM 2014 Panelists

DIEM 2014, curated by Mallery Roberts Morgan and Frances Anderton, offers culturally resonating discussions, panels and keynotes from 17 leaders in the fields of design, decorative arts, fashion, architecture and fine arts.

Meet the curators along with our outstanding panelists below!

Panel 1: California: the Last Frontier of Creative Freedom in American Design?

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PANELISTS:

Mayer Rus, West Coast Editor, Architectural Digest @archdigest Mayer Rus was recently named West Coast Editor of Architectural Digest and was previously the Design & Culture Editor of the Los Angeles Times Magazine. He moved to California in 2007 from New York, where he was the Design Editor of Conde Nast’s House & Garden and the author of its popular Testy Tastemaker column as well as the Editor-in-Chief of Interior Design magazine. Rus has written for the New York Times, Vogue, Artforum, and W, and he has contributed essays to recent monographs on the work of Atelier AM and Francois Halard. He lives in Silver Lake with his dog, Linus.

Roman Alonso: Co-Founder and Creative Director of Commune Design @communedesign Roman Alonso began working in publishing at Connoisseur and Mirabella magazines in New York. He then moved on to public relations and marketing, first at Barney’s New York where he was the Director of Corporate PR and then at Isaac Mizrahi & Co where he was Vice President and Image Director. In 1998, he co-founded Greybull Press in Los Angeles, an art publishing company focusing on photographic books.

Moderator – Mallery Roberts Morgan: Design Writer and Curator/Correspondent of Architectural Digest France @malleryrmorgan Mallery Roberts Morgan is a design writer and curator who lived in Paris for over twenty years and now calls Los Angeles home. Mallery is the correspondent for AD France (Architectural Digest France) and has been a regular contributor to many international publications from The New York Times, Paris VOGUE to 1st Dibs.com As a design curator, Mallery advises private collectors and consults on many design-related projects advising on media relations, brand identities, visual communications, partnerships and special events.  

Panel 2: Rethinking Retail: Does Main Street Matter?

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PANELISTS:

Coryander Friend: Co-founder and Creative Director, Parachute Market @parachutemarket Coryander Friend is a production designer living in Laurel Canyon, in Los Angeles.  With strong roots in set decoration, Friend has worked in film, commercials, print advertising, and fashion for the past 14 years. Coryander is also an active curator in the Los Angeles design community.  Friend curates Storefront, a vintage furniture and objects collection, and is co-founder and curator of Parachute Market, a seasonal design fair. Parachute Market is based on the intention to bring to light the importance of how design is presented and experienced within the community, where the platform is relevant, current and includes cultural storytelling. (Source)

Mark Moussa: Founder and Creative Director of Arteriors @arteriorshome A veteran of the home furnishings business, Mark Moussa has an entrepreneurial spirit and intuitive sense of design that was cultivated in him from a very young age. Today, Moussa is the force behind the evolving company, always anticipating what the design community will look for next. His appreciation and understanding of the design process underscores his commitment to the intricate relationship between designers, factories and the skilled artisans who interpret and produce these exceptional products.  Moussa’s deep-rooted sense of tradition and his experience-based knowledge are reflected in the products offered by Arteriors.

Matt Jung:  Founder of Grover and Wellen @groverusa @wellensurf Matt Jung is the founder of retail sensations Wellen and Grover. Jung originally started the company because he wanted to ride less traditional surfboards and wear more artistically-driven apparel that was otherwise unavailable through surf brands at the time. Wellen is now sold all over the world in many different retailers and even has a collaboration out now with UNIQLO. Jung also started a second apparel company called Grover a few years ago that was originally a side project that we have now refocused as a made-in-LA basics line as well as a monthly subscription box filled with those made-in-LA basics. (Source)

Moderator – Darren Gold: Pop-up curator and Retail Consultant @alphamanla Darren Gold has been the strategic centerpiece behind many creative businesses. Darren is a co-founder of lifestyle retailer Alpha Man, a go-to emporium for males in Los Angeles that is now on the road as a pop-up throughout southern California. Darren has become known for his taste level and knack for buying, merchandising, and curating unique and hard-to-find items. Currently, Darren is hired for his expertise as a retail and fashion consultant with a diverse list of clients and has been featured in Vanity Fair, GQ, DNR, Angeleno, LA Direct, The Hollywood Report, TV Guide channel as well as in WWD (Women’s Wear Daily) as one of five “players” in the LA Fashion scene. Darren also serves as the Chairman of the Board of the West Hollywood Design District and president of The Coalition of Los Angeles Designers.

 

Panel 3: Animation Magic: Conjuring Design Fantasies

mike-giaimo-smallsquare    Frances small square

PANELISTS:

Michael Giaimo, Art Director of Frozen #mikegiaimo Michael Giaimo studied animation at California Institute of the Arts from 1976-78 and started his professional animation career in 1978 at Disney, apprenticing on The Fox and the Hound (1981) and The Black Cauldron (1985), later contributing early character designs to Who Framed Roger Rabbit (1987). In 1992 Giaimo began to art direct Pocahontas (1995) and after a period of freelance designing, he was asked back to Walt Disney Feature Animation in 2009 to art direct Frozen (2013). Giaimo is currently art directing a Frozen short for release in 2015, as well as developing other film projects at the studio. In his spare time he’s an artist and decorator of the sensitively restored Jacobson Residence in Silverlake, designed by Edward H. Fickett. Originally designed for George and Miriam  Jacobson in 1953, this post and beam mid century modern was renovated first in 1986 then again in 2003-4. It has been featured in several books, including Forgotten Modern by Alan Hess, and Los Angeles Houses.

Moderator- Frances Anderton, Host of KCRW’s DnA: Design and Architecture @kcrw @francesanderton Frances Anderton is the executive producer and host of KCRW’s DnA: Design and Architecture, a multi-platform exploration of what, and who, matters in our designed world – on radio, podcast, blog and at public events. For many years she produced KCRW’s award-winning national and local current affairs shows, To The Point, and Which Way, LA?, hosted by Warren Olney. Frances Anderton is a frequent public speaker and writer on architecture and design. She is currently curating an exhibition, “Sink Or Swim: Designing For A Sea Change”, to open December 13 at the Annenberg Space for Photography.

Panel 4: Do Designers Need to Become Brands?

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PANELISTS:

Martyn Lawrence Bullard, Founder and Creative Director, Martyn Lawrence Bullard Design @martynbullard Martyn Lawrence Bullard is a multi-award-winning Los Angeles based interior designer and is renowned for his broad range of styles and eclectic, yet sophisticated and always inviting interiors.  Although known mainly for his high-end residential design, he has also lent his talent to commercial and hospitality, designing the Colony Palms Hotel, Jimmy Choo Stores worldwide, and currently the Chateau Gutsch Hotel in Switzerland to name but a few. Martyn Lawrence Bullard is consistently named one of the world’s top 100 interior designers by Architectural Digest and is featured permanently in Elle Décor’s A-List top 25 tastemakers in the world. Martyn has recently added a whole new collection to his furniture line as well as created a range of beautiful concrete, stoneware, and mirrored tiles with Ann Sacks. Cliff Fong, Interior Designer and Co-founder of Galerie Half @mattblackeinc Cliff Fong calls Los Angeles his home and has been part of this fertile design community for two decades both as an interior designer, fashion designer and entrepreneur. As a fashion buyer, stylist and designer, he worked with Ron Herman and Maxfield amongst other international retailers and luxury brands. In 2004 he cofounded an artisanal unisex collection, Chatav Ectabit, with Sandy Dalal. As an interior designer, he creates unique, personal and often unexpected environments, drawing from various inspirations. In 2009, with partners, he opened Galerie Half, a sprawling emporium of 20th century design, European antiques, architectural elements and art.

Peter Dunham, Interior and Textile Designer, Founder of Hollywood at Home @hollywoodathome Los Angeles-based designer, Peter Dunham, began with an apprenticeship under David Hicks while studying International Business Administration. Dunham has been named a House Beautiful “Top 100 Designer” five years in a row; House & Garden named him a “New Tastemaker” in 2005; and Western Interiors listed him on “The List” of designers and architects three years running. His work has been published in almost every design and shelter magazine in the U.S. and abroad, including The World of Interiors, House BeautifulElle Dècor, Architectural Digest, Veranda, The New York Times, The Los Angeles Times, W, Vogue, Harper’s Bazaar and C Magazine. In 2007, Dunham opened Hollywood at Home, a retail outlet that provides design-savvy customers with an extraordinary collection of interior textiles, custom home furnishings and must-have vintage pieces.

Moderator – Mallery Roberts Morgan 

Panel 5: Open Forum: Social Entrepreneurship Very Good Or Too Good To Be True?

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PANELISTS:

Jeff Denby, Co-Founder and Chief Creative Officer of PACT @jeffdenby Jeff Denby is the Chief Creative Officer and Co-Founder of PACT where he manages all design, product development and branding for the company. Jeff took a circuitous route to the world of organic socks and underwear, starting his career as an engineer working in oil and gas, urban planning and even alternative fuels at General Motors.  Since founding PACT in 2009, Jeff has led PACT from selling its first collection of underwear online to a full-scale global lifestyle brand available in more than 1000 retail outlets with partners such as Whole Foods, Nordstrom, and Amazon. Over the past 4 years, PACT has worked with nonprofits to plant trees in Africa, distribute LED lanterns in Haiti, help rebuild a community center in Japan after the tsunami, make coats for the homeless in Detroit and raise over $100,000 to build urban gardens across America.

Moderator – Frances Anderton

Panel 6: Designing The Red Carpet: The Changing Face Of Celebrity Style

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PANELISTS:

Merle Ginsberg, Senior Style Writer, The Hollywood Reporter @thr Merle Ginsberg is currently Senior Style Writer for the Hollywood Reporter and THR.com, covering fashion and beauty and how they intersect with Hollywood and business. She was for twelve years the Entertainment Director of W Magazine and Women’s Wear Daily, and for three years, Entertainment Director of Harper’s Bazaar. She has done interviews, cover stories, reviews and essays for Rolling Stone, Marie Claire, Elle Decor, Cosmopolitan, In Style, The New York Times Magazine, the London Times Magazine, the New York Post, NME in London, Glamour UK, Glamour and Marie Claire Australia, and the Village Voice. She’s also a tv commentator for CNN, The Today Show, Access Hollywood and Good Morning America – and a bestselling author of books.

Marcy Medina, West Coast Bureau Chief, WWD (Women’s Wear Daily) @womensweardaily As WWD’s West Coast Bureau Chief, Marcy Medina covers the intersection of fashion, beauty and Hollywood 24/7. Since 2000, Medina has interviewed stars and designers on the red carpets of the Golden Globes, Grammy Awards, Academy Awards and more. Through two decades of hands-on reporting and one-on-one interviews, Medina has gained both an intimate and broad stroke perspective on the fashion industry’s relationship with Hollywood. Prior to joining the staff of WWD in 2000 as its first West Coast Editor, Medina worked as the first Fashion Editor at Movieline Magazine; Associate Editor at E! Online (where she originated the Fashion Police column); and Features Associate at Vogue magazine in New York.

Monica Corcoran Harel, New York Times Bestselling Author & Consultant #monicacorcoranharel

Moderator – Bronwyn Cosgrave, Fashion Professional @bronwyncosgrave Bronwyn Cosgrave’s multidisciplinary fashion career includes journalism, non fiction writing and film production. 

Photo source: 6

West Hollywood Design District
Beverly Boulevard
Melrose Avenue
Robertson Boulevard
2014 November 3
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Restoration Hardware
8564 Melrose Ave
West Hollywood
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New Restoration Hardware store opens in the WeHo Design District

Welcome the newest addition to the district, RH: The Gallery on Melrose Avenue!

Restoration Hardware, a luxurious marketplace for home furnishings, is debuting a brand new, two-story store on Melrose. European-inspired and elegantly decorated, this newest California flagship store will offer a unique experience for any shopper visiting the West Hollywood Design District. The property will stretch 40,000 sq. feet fitted with an interior design center, a Ben Soleimani Rugs showroom, an indoor courtyard, an organic tea atelier and more (as reported by LA Racked).

Restoration Hardware Interiors Catalog

With a 10,000 sq. foot rooftop garden, lined with mature olive trees and timeless displays of top-of-the-line furniture, the newest Restoration Hardware can’t be missed. Doors open Friday, October 24, 2014 at 8564 Melrose Avenue (across the street from Urth Caffe).

Photo credit: 1, 2 

Restoration Hardware
8564 Melrose Ave
West Hollywood
2014 October 16
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Snaidero
370 N Robertson Blvd
West Hollywood
310.657.5497
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Five Kitchen Trends and Tips from Alberto Snaidero

As the grandson of Snaidero’s founder, Rino, Alberto Snaidero is proudly carrying on his family legacy as the operational manager at Snaidero USA. With a worldwide reach, a finger on the pulse of kitchen aesthetic trends, and a keen eye for design, Snaidero shares with us five design tips for your kitchen.

 

With our roots in Italy, we’re sometimes asked how European kitchen trends translate to other parts of the world. While differences can affect aesthetics, there are still universal trends that simply work because they are functional, beautiful, and time-tested, no matter the space.

We recently discussed kitchen trends that have had a worldwide impact with a collection of architects and designers from around the globe witnessing these trends firsthand. I’ve collected some of their perspectives here, as well as some tips on how to apply these trends to your next design from our own West Hollywood-based design team.

1. Style doesn’t begin and end with White

While an all-white kitchen has been a top kitchen trend for some time, interior designers around the country report that there are homeowners who are going for a bolder palette or at least aren’t afraid to mix things up a bit. Even when the chosen palette is primarily neutral, the use of high gloss lacquer in brighter colors can be a welcome touch.

Our Design Tip:

Even if you don’t have a penchant for dramatic color statements, there are still ways to create a livelier kitchen. For instance, you can pick amica-based lacquer. The mica flakes in the lacquer varnish give the finish color reflections that change depending on how the light hits the surface. You get to stay neutral while bringing more variety to the look of your kitchen.

Snaidero USA Kitchen Blog Image

2. Playing with Contrasts

Whatever the homeowners’ comfort level with color, contrast seems to be a sought-after ingredient and can be accomplished in a variety of ways. Contrast can be created not just through color, but also through the use of different materials or different design styles: wood with concrete, stainless steel with bright lacquers, a reclaimed table as an island with modern cabinetry—the options are endless!

Our Design Tip:

Make sure the contrasting elements don’t clash with but highlight each other. There should be a feeling of harmony even in the presence of contrast.

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3. Open Shelving

Open shelving is easily one of the fastest growing kitchen trends right now, regardless of whether you choose to go contemporary, traditional, or anything in between. Whenever you introduce shelves, the objects on display become a part of the design.

Our Design Tip:

While open shelves can break the monotony of a cabinet row and add character to your kitchen, they have to be done right. In fact, this is an element of your design that can easily get out of hand if you try to stuff too much on each shelf or don’t select the right items to display. When that happens, the result is clutter…not design. Maintain a sense of balance and mix up the type of items you put on your shelves.

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4. Fun Countertops and Backsplashes

Countertops and backsplashes can be a way to add in more interesting elements to a more classic style or design. However, some are also taking a completely different direction through the use of mirror backsplashes. Whether antique, tiled, or crisp and clear, mirror is a versatile element that can add light and visually expand spaces.

Our Design Tip:

Try to keep an underlying level of simplicity even when you mix colors and materials. Balance should be your friend. For example, if you choose a very elaborate backsplash, try to keep the countertops minimalistic so that the backsplash can become the visual center of attention.

If you really want to go with a variety of textures and finishes (perhaps even having two different types of countertops), make sure that one element of the design functions as unifier by picking up the color palette or texture of the other elements.

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5. Designing with Light

LED lighting is being largely used, in a variety of ways: as strips under the cabinets, as recessed surround ceiling lights, under the countertops, in the toekicks, and in other unusual places to create design patterns. At the same time, chandeliers and textured pendants are being used to mix things up and add drama to streamlined kitchens.

Our Design Tip:

Plan for your functional, task-oriented lighting first, and then figure out the ambiance and accent lights you can add to complete the design.

Snaidero USA Guest Blog Image

For more updates and inspiration, connect with Snaidero on Facebook or on their blog. To view these design trends in action, stop by the showroom in the West Hollywood Design District.

Snaidero USA

370 N Robertson Blvd

West Hollywood, CA

310-657-5497

www.snaidero-usa.com

Snaidero
370 N Robertson Blvd
West Hollywood
310.657.5497
2014 October 6